Introducing the much anticipated Nike Blueprint Pack, inspired by co-founder Bill Bowerman and his obsession with enabling the best possible athlete performance. Bowerman was so focused on optimization that he would take a ballpoint pen and “dot” a Swoosh on the side of his athletes’ spikes to save the weight from stitching on a logo.

Nike designers were inspired by Bowerman's sketchbooks, creating typography based on his actual notes. A nod to the person who created “the blueprint for serving athletes” seemed right as the best in the world head to Paris this summer. The clean design spans a 13-shoe collection, with the running portion including a ReactX Infinity Run 4, ZoomX Invincible Run FK 3, Air Zoom Pegasus 41 and the Air Zoom Alphafly Next% 3.

The Blueprint pack, inluding Men's and Women's Alphafly 3, will launch in-store on Wednesday 3rd July at 10:00am, with any remaining pairs available online later that day. Shoes will be sold on 'first in, best dressed' basis, are stictly limited to one pair per customer. Customers wishing to purchase a pair will be required to try them on and will only be able to purchase in their size.⁠