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    <loc>https://upthereathletics.com/blogs/rundown/review-adidas-adizero-boston-10</loc>
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      <image:title>Review— adidas Adizero Boston 10</image:title>
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    <loc>https://upthereathletics.com/blogs/rundown/review-new-balance-fuel-cell-rc-elite-v2</loc>
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      <image:title>Review— New Balance Fuel Cell RC Elite v2</image:title>
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    <loc>https://upthereathletics.com/blogs/community/behind-the-brand-erniold-running</loc>
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    <loc>https://upthereathletics.com/blogs/rundown/review-adidas-adizero-adios-6</loc>
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    <loc>https://upthereathletics.com/blogs/routes/routes-jarrod-borja</loc>
    <lastmod>2021-08-10T15:10:59+10:00</lastmod>
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    <lastmod>2021-08-10T15:16:30+10:00</lastmod>
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      <image:title>Routes — Kevin Cruz</image:title>
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    <loc>https://upthereathletics.com/blogs/news/news-adidas-adizero-adios-pro-2</loc>
    <lastmod>2021-07-26T12:12:05+10:00</lastmod>
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      <image:title>News— adidas Adizero Adios Pro 2</image:title>
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    <loc>https://upthereathletics.com/blogs/news/news-adidas-adizero-prime-x</loc>
    <lastmod>2021-07-12T12:59:30+10:00</lastmod>
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      <image:title>News— adidas Adizero Prime X</image:title>
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    <loc>https://upthereathletics.com/blogs/routes/routes-melanie-smith</loc>
    <lastmod>2021-08-27T16:45:26+10:00</lastmod>
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      <image:title>Routes— Melanie Smith</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/news-nike-rawdacious-olympic-pack</loc>
    <lastmod>2021-08-20T20:06:42+10:00</lastmod>
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      <image:title>News— Nike &apos;Rawdacious&apos; Pack</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/news-nike-x-gyakusou</loc>
    <lastmod>2021-07-26T12:07:14+10:00</lastmod>
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      <image:title>News— Nike x Gyakusou</image:title>
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    <loc>https://upthereathletics.com/blogs/news/news-tokyo-2021-olympics-australian-athletics-schedule</loc>
    <lastmod>2021-07-27T10:34:28+10:00</lastmod>
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      <image:title>News— Tokyo 2021 Olympics, Australian Athletics Schedule</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-molly-polak</loc>
    <lastmod>2021-08-27T11:39:14+10:00</lastmod>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/behind-the-race-race09</loc>
    <lastmod>2021-09-20T10:37:27+10:00</lastmod>
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      <image:title>Behind the Race— RACE09</image:title>
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    <loc>https://upthereathletics.com/blogs/news/news-adidas-x-tinman-elite</loc>
    <lastmod>2021-08-19T16:15:04+10:00</lastmod>
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      <image:title>News— adidas x Tinman Elite</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/news-tokyo-2020-paralympics-australian-athletics-schedule</loc>
    <lastmod>2021-08-23T17:20:51+10:00</lastmod>
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      <image:title>News— Tokyo 2020 Paralympics, Australian Athletics Schedule</image:title>
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    <loc>https://upthereathletics.com/blogs/news/coros-pace-2-ek-edition-with-brett-robinson</loc>
    <lastmod>2021-09-16T16:00:23+10:00</lastmod>
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      <image:title>Coros Pace 2 – EK Edition with Brett Robinson</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/adidas-new-race-ready-sonic-ink-screaming-green-pack</loc>
    <lastmod>2021-09-17T14:11:32+10:00</lastmod>
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      <image:title>adidas New Race-Ready Sonic Ink, Screaming Green Pack</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-riley-wolff</loc>
    <lastmod>2022-01-15T09:07:42+11:00</lastmod>
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  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-brett-robinson</loc>
    <lastmod>2021-10-19T10:31:13+11:00</lastmod>
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      <image:title>Routes — Brett Robinson</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/saucony-endorphin-pro</loc>
    <lastmod>2021-09-27T18:20:41+10:00</lastmod>
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      <image:title>Saucony Endorphin Pro+</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-zoom-fly-4</loc>
    <lastmod>2021-09-28T15:10:39+10:00</lastmod>
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      <image:title>Introducing the Nike Zoom Fly 4</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/behind-the-brand-salt-stone</loc>
    <lastmod>2021-09-29T14:33:53+10:00</lastmod>
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      <image:title>Behind the Brand — Salt &amp; Stone</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nikes-barley-volt-pack</loc>
    <lastmod>2021-10-04T16:27:12+11:00</lastmod>
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      <image:title>Nike&apos;s Barley Volt Pack</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-kim-phan</loc>
    <lastmod>2022-01-13T11:23:35+11:00</lastmod>
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      <image:title>Routes — Kim Phan</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/rundown/review-saucony-endorphin-pro</loc>
    <lastmod>2022-02-01T11:51:07+11:00</lastmod>
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      <image:title>Review — Saucony Endorphin Pro+</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/news-saucony-endorphin-speed-2-new-york</loc>
    <lastmod>2021-10-15T11:07:16+11:00</lastmod>
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      <image:title>News — Saucony Endorphin Speed 2 &apos;New York&apos;</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-rebel-with-a-cause</loc>
    <lastmod>2021-10-22T12:57:24+11:00</lastmod>
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      <image:title>Introducing &apos;Rebel with a Cause&apos;</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/up-there-athletics-racing-dept-21</loc>
    <lastmod>2021-10-26T15:20:22+11:00</lastmod>
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      <image:title>Up There Athletics Racing Dept. 21</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/up-there-athletics-movember</loc>
    <lastmod>2021-11-08T09:43:59+11:00</lastmod>
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      <image:title>Up There Athletics &amp; Movember</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-soar-running</loc>
    <lastmod>2021-11-10T16:34:10+11:00</lastmod>
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      <image:title>Introducing Soar Running</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/the-journey-beginning</loc>
    <lastmod>2021-11-29T14:44:39+11:00</lastmod>
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      <image:title>[The] Journey — Jamie Kavanagh</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/the-journey-beginning-1</loc>
    <lastmod>2021-12-01T09:18:46+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_NMM_Pip_HighRes_06_Cropped.jpg?v=1637730223</image:loc>
      <image:title>[The] Journey — Pip Monti</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/the-journey-beginning-2</loc>
    <lastmod>2021-11-29T14:58:56+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_NMM_Anzari_HighRes_08_Cropped.jpg?v=1637731579</image:loc>
      <image:title>[The] Journey — Anzari Atik</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-melbourne-marathon-race-week-schedule</loc>
    <lastmod>2021-12-06T14:52:30+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Events_Marketing_Melbourne_Marathon_2021_Social_Media_Squares_1080x1080px_Race_Week_Schedule.jpg?v=1638762504</image:loc>
      <image:title>Nike Melbourne Marathon Race-Week Schedule</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-the-adidas-adistar</loc>
    <lastmod>2022-01-10T09:21:27+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_adiSTAR_Dec21_LowRes_032.jpg?v=1641766887</image:loc>
      <image:title>Introducing the adidas Adistar</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/the-shop-run</loc>
    <lastmod>2022-01-17T11:24:31+11:00</lastmod>
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      <image:title>The Shop Run</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/satisfy-running-latest-drop</loc>
    <lastmod>2022-01-17T12:10:50+11:00</lastmod>
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      <image:title>Satisfy Running Latest Drop</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/rundown/review-adidas-adizero-takumi-sen-8</loc>
    <lastmod>2022-02-01T11:34:28+11:00</lastmod>
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      <image:title>Review — adidas Adizero Takumi Sen 8</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/rundown/w</loc>
    <lastmod>2022-02-17T15:22:52+11:00</lastmod>
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    <image:image>
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      <image:title>Review — Hoka One One Mach 4</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/hoka-one-one-carbonx-3</loc>
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      <image:title>Hoka One One CarbonX 3</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-tracksmith-running</loc>
    <lastmod>2022-03-16T08:09:07+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_TrackSmith_Mar22_WEB_091.jpg?v=1646805093</image:loc>
      <image:title>Introducing Tracksmith Running</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/saucony-endorphin-pro-2-endorphin-speed-2-campfire-stories</loc>
    <lastmod>2022-03-16T16:26:21+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/saucony-running-endorphin-speed-andpro-campfire-74.jpg?v=1647380514</image:loc>
      <image:title>Saucony Endorphin Pro 2 &amp; Endorphin Speed 2 &apos;Campfire Stories&apos;</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/district-vision-x-new-balance-fuelcell-rc-elite-v2</loc>
    <lastmod>2022-03-22T08:41:37+11:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/081A3689.jpg?v=1647402965</image:loc>
      <image:title>District Vision x New Balance FuelCell RC Elite V2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-doxa-run</loc>
    <lastmod>2022-04-05T10:13:07+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/DOXA_RUN_SS22_1.jpg?v=1648590887</image:loc>
      <image:title>Introducing DOXA Run</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-superbolt%E2%84%A2-tea</loc>
    <lastmod>2022-03-30T11:45:24+11:00</lastmod>
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    <image:image>
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      <image:title>Introducing Superbolt™ Performance Tea</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/tracksmith-launch-event</loc>
    <lastmod>2022-03-31T10:56:02+11:00</lastmod>
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      <image:title>Tracksmith Community Launch Event</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-teresa-phan-1</loc>
    <lastmod>2022-04-06T13:31:09+10:00</lastmod>
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      <image:title>Routes — Teresa Phan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-the-nike-react-infinity-run-flyknit-3</loc>
    <lastmod>2022-04-06T14:41:58+10:00</lastmod>
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      <image:title>Introducing the Nike React Infinity Run Flyknit 3</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/in-conversation-with-stewy-mcsweyn</loc>
    <lastmod>2022-04-20T13:38:56+10:00</lastmod>
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      <image:title>In Conversation with Stewy McSweyn</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-the-new-balance-fuelcell-supercomp-trainer</loc>
    <lastmod>2022-05-05T08:59:12+10:00</lastmod>
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      <image:title>Introducing the New Balance FuelCell Supercomp Trainer</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/checkpoint-is-back</loc>
    <lastmod>2022-06-03T13:55:03+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Events_Marketing_Checkpoint_Checkpoint_2.0_Launch_Assets_Web_4000x2667px_Cover.jpg?v=1652395247</image:loc>
      <image:title>Checkpoint is Back!</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/district-vision-womens-apparel</loc>
    <lastmod>2022-05-23T11:13:46+10:00</lastmod>
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      <image:title>Introducing District Vision Women&apos;s Apparel</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-pillar-performance</loc>
    <lastmod>2022-05-16T16:13:46+10:00</lastmod>
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      <image:title>Introducing Pillar Performance</image:title>
    </image:image>
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    <loc>https://upthereathletics.com/blogs/news/salomon-x-ciele-athletics</loc>
    <lastmod>2022-05-13T17:06:11+10:00</lastmod>
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      <image:title>A Ciele Athletics joint adventure with Salomon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-maurten-solid</loc>
    <lastmod>2022-06-01T16:58:41+10:00</lastmod>
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      <image:title>Introducing Maurten SOLID</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-alastair-evans-the-positive-journey</loc>
    <lastmod>2022-06-01T13:44:23+10:00</lastmod>
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      <image:title>Routes — Alastair Evans (The Positive Journey)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/routes/routes-hunter-rubino</loc>
    <lastmod>2022-06-17T10:43:50+10:00</lastmod>
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      <image:title>Routes — Hunter Rubino</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/checkpoint-2-0-done-and-dusted</loc>
    <lastmod>2022-06-07T11:08:50+10:00</lastmod>
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      <image:title>Checkpoint 2.0 Done and Dusted.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-theragun-by-therabody</loc>
    <lastmod>2022-06-17T10:42:35+10:00</lastmod>
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      <image:title>Introducing Theragun by Therabody</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/the-shop-run-adidas-adizero-adios-pro-3-community-wear-test</loc>
    <lastmod>2022-06-28T12:07:35+10:00</lastmod>
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      <image:title>The Shop Run – adidas Adizero Adios Pro 3 Community Wear Test</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/rundown/review-adidas-adizero-adios-pro-3</loc>
    <lastmod>2022-07-06T14:40:30+10:00</lastmod>
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      <image:title>Review — adidas Adizero Adios Pro 3</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-soar-running-womens-race-capsule</loc>
    <lastmod>2022-07-28T14:26:27+10:00</lastmod>
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      <image:title>Introducing Soar Running Women&apos;s Race Capsule</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/world-athletics-championships-2022-australian-schedule</loc>
    <lastmod>2022-07-14T16:23:09+10:00</lastmod>
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      <image:title>World Athletics Championships 2022 – Australian Schedule</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/satisfy-x-norda-001-jadeite</loc>
    <lastmod>2022-07-16T01:00:02+10:00</lastmod>
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      <image:title>Satisfy x Norda 001 Jadeite</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/the-shop-run-salomon-phantasm-community-wear-test</loc>
    <lastmod>2022-07-19T10:04:02+10:00</lastmod>
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      <image:title>The Shop Run — Salomon Phantasm Community Wear Test</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-the-nike-womens-alphafly-next-2</loc>
    <lastmod>2022-08-16T11:43:13+10:00</lastmod>
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      <image:title>Introducing the Nike Women&apos;s Alphafly Next% 2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/for-the-kudos-live-show</loc>
    <lastmod>2022-08-16T11:54:31+10:00</lastmod>
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      <image:title>For the Kudos Live Show</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-melbourne-marathon-festival-giveaway</loc>
    <lastmod>2022-08-25T09:00:00+10:00</lastmod>
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      <image:title>Nike Melbourne Marathon Festival Giveaway</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/merri-magic-mile-dmr</loc>
    <lastmod>2022-08-19T16:00:02+10:00</lastmod>
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      <image:title>Merri Magic Mile + DMR</image:title>
    </image:image>
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    <loc>https://upthereathletics.com/blogs/community/for-the-kudos-live-show</loc>
    <lastmod>2022-08-23T14:39:55+10:00</lastmod>
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      <image:title>For the Kudos Live Show</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/merri-magic-mile-results-and-photos</loc>
    <lastmod>2022-09-13T15:46:29+10:00</lastmod>
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      <image:title>Merri Magic Mile – Results and Photos</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/berlin-marathon-watch-party</loc>
    <lastmod>2022-09-16T09:00:05+10:00</lastmod>
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      <image:title>Berlin Marathon Watch Party</image:title>
    </image:image>
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    <loc>https://upthereathletics.com/blogs/news/melbourne-marathon-race-week-schedule</loc>
    <lastmod>2023-10-04T16:58:12+11:00</lastmod>
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      <image:title>Nike Melbourne Marathon Festival Race-Week Schedule</image:title>
    </image:image>
  </url>
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    <loc>https://upthereathletics.com/blogs/community/nike-melbourne-marathon-festival-2022</loc>
    <lastmod>2022-10-04T11:14:19+11:00</lastmod>
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      <image:title>Nike Melbourne Marathon Festival 2022</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/welcome-norda-run</loc>
    <lastmod>2022-10-20T13:00:39+11:00</lastmod>
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      <image:title>Welcome Norda Run</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/ate-mile-run-club-hoka-bondi-8-wear-test</loc>
    <lastmod>2022-10-19T16:42:27+11:00</lastmod>
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      <image:title>Ate Mile Run Club – Hoka Bondi 8 Wear Test</image:title>
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  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-new-balance-fuelcell-rebel-v3-presented-by-up-there-athletics</loc>
    <lastmod>2022-11-17T11:53:05+11:00</lastmod>
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      <image:title>The New Balance FuelCell Rebel V3 Presented by Up There Athletics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/rundown/review-adidas-adizero-adios-prime-x-strung</loc>
    <lastmod>2022-11-25T16:40:35+11:00</lastmod>
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      <image:title>Review — adidas Adizero Adios Prime X Strung</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/new-balance-fuelcell-rebel-v3-wear-test</loc>
    <lastmod>2022-11-30T11:34:26+11:00</lastmod>
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      <image:title>New Balance FuelCell Rebel V3 – Wear Test</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/holiday-trading-hours-2022</loc>
    <lastmod>2022-12-14T14:09:55+11:00</lastmod>
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      <image:title>Holiday Trading Hours 2022</image:title>
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  </url>
  <url>
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    <lastmod>2023-06-28T14:45:21+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/AdizeroUTA_IG_Title01.png?v=1671839807</image:loc>
      <image:title>MOXIE &quot;Double down on Ambition&quot;</image:title>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/hoka-masterclass-series</loc>
    <lastmod>2023-01-10T16:59:31+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_e02450ea-f8ec-4dcf-8f7c-b16e77606218.jpg?v=1673329333</image:loc>
      <image:title>HOKA Masterclass Series</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-new-balance-fuelcell-supercomp-elite-v3</loc>
    <lastmod>2023-02-01T00:00:05+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/new-balance-running-fuel-cell-sc-elite-v3-mint-35.jpg?v=1675049078</image:loc>
      <image:title>Introducing: New Balance FuelCell SuperComp Elite V3</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing</loc>
    <lastmod>2023-02-01T05:00:04+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/IMG_1577.jpg?v=1675050258</image:loc>
      <image:title>Introducing: Coros Apex Pro 2 × Kilian Jornet</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-altra-via-olympus</loc>
    <lastmod>2023-01-31T14:04:07+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/altra-running-via-olympus-mens-and-womens-53.jpg?v=1675126226</image:loc>
      <image:title>Introducing: Altra Via Olympus</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nikes-2023-ekiden-pack</loc>
    <lastmod>2023-01-31T14:09:31+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/nike-running-vapofly-and-alphafly-and-full-group-shots-71.jpg?v=1675128327</image:loc>
      <image:title>Nike&apos;s 2023 &apos;Ekiden&apos; Pack</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/soar-running-and-up-there-athletics-collaborative-race-vest</loc>
    <lastmod>2023-03-01T08:19:45+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTAxSOAR_LowRes_Dec22_22_BW.jpg?v=1676433242</image:loc>
      <image:title>Soar Running and Up There Athletics Collaborative Race Vest</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/international-womens-day-2023</loc>
    <lastmod>2023-03-06T13:01:37+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_e67e8636-e87e-4f5b-a5c3-54e4ac91ba25.jpg?v=1678067825</image:loc>
      <image:title>International Women&apos;s Day 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/run-the-tan-in-2023-with-up-there-athletics-and-new-balance</loc>
    <lastmod>2023-03-15T09:27:12+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_2ad278de-6024-443a-863d-0e10f01725d0.jpg?v=1678832280</image:loc>
      <image:title>Run the Tan in 2023 with Up There Athletics and New Balance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/the-shop-run-2023</loc>
    <lastmod>2023-10-09T13:52:38+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_9cd5401f-f82a-4791-bda0-b9cf5aa5fb5b.jpg?v=1684374920</image:loc>
      <image:title>The Shop Run 2023</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/escape-to-the-country-with-tracksmith</loc>
    <lastmod>2023-06-28T15:03:21+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/20230616_UTA___263.jpg?v=1687763775</image:loc>
      <image:title>Escape to the Country with Tracksmith</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-bandit-running</loc>
    <lastmod>2023-06-28T14:30:51+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Bandit_Summer2023-88_copy.png?v=1687926440</image:loc>
      <image:title>Introducing Bandit Running</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/on-running-cloudboom-echo-3-cloudspike-1-500-10-000</loc>
    <lastmod>2023-07-06T10:47:44+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/on-running-cloudboom-echo3-and-cloudspike-july-2023-26.jpg?v=1688513882</image:loc>
      <image:title>On Running Cloudboom Echo 3, Cloudspike 1,500 &amp; 10,000</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/salomon-s-lab-ultra-3-v2</loc>
    <lastmod>2026-03-10T12:23:53+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/hunter-salomon-rundown-2.jpg?v=1773105833</image:loc>
      <image:title>THE RUNDOWN: Salomon S/Lab Ultra 3 V2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/on-running-cloudboom-echo-3-cloudspike-10-000m-1-500m</loc>
    <lastmod>2026-03-10T12:23:49+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/on-running-cloudboom-echo3-and-cloudspike-july-2023-41.jpg?v=1773105829</image:loc>
      <image:title>THE RUNDOWN: On Running Cloudboom Echo 3, Cloudspike 10,000m &amp; 1,500m</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/norda-002</loc>
    <lastmod>2026-03-10T12:23:46+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/002-Girona.webp?v=1773105826</image:loc>
      <image:title>THE RUNDOWN: Norda 002</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/altra-running</loc>
    <lastmod>2026-03-10T12:23:42+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/altra-running-mens-and-womens-via-olympus-black-39.jpg?v=1773105822</image:loc>
      <image:title>THE RUNDOWN: Altra Running</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/asics-gel-kayano-30th-anniversary-gel-nimbus-25th-anniversary-pack</loc>
    <lastmod>2023-08-03T00:00:01+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/asics-running-gel-nimbus-25th-anniversary-86.jpg?v=1690955173</image:loc>
      <image:title>ASICS Gel-Kayano 30th Anniversary &amp; Gel-Nimbus 25th Anniversary Pack</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/door-to-trail-series-supported-by-salomon</loc>
    <lastmod>2023-08-17T13:42:03+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_Link_in_Bio.jpg?v=1692242720</image:loc>
      <image:title>Door to Trail Series Supported by Salomon</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/bandit-running</loc>
    <lastmod>2026-03-10T12:23:38+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/bandit-running-delivery-2-flatlays-july-2023-36.jpg?v=1773105818</image:loc>
      <image:title>THE RUNDOWN: Bandit Running</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/koreatown-run-club</loc>
    <lastmod>2026-03-10T12:23:35+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/korea-town-run-club-krc-on-body-august-2023-34.jpg?v=1773105815</image:loc>
      <image:title>THE RUNDOWN: Koreatown Run Club</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/adidas-adizero-berlin-marathon-collection</loc>
    <lastmod>2023-09-15T12:40:01+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/AQ0I6357.jpg?v=1694745601</image:loc>
      <image:title>adidas Adizero Berlin Marathon Collection</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/adidas-adizero-boston-12</loc>
    <lastmod>2026-03-10T12:23:31+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/adidas-running-september-2023-146.jpg?v=1773105811</image:loc>
      <image:title>THE RUNDOWN: Adidas adizero Boston 12</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/rundown/new-balance-fresh-foam-1080v13</loc>
    <lastmod>2024-06-05T09:09:01+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTAxNB-7891.jpg?v=1698106236</image:loc>
      <image:title>THE RUNDOWN: New Balance Fresh Foam 1080v13</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-the-hoka%C2%AE-clifton-ls-satisfy%C2%AE</loc>
    <lastmod>2023-11-13T00:00:02+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/SATISFY_HOKA_1080x1350_3_LR.jpg?v=1699490733</image:loc>
      <image:title>Introducing The HOKA® Clifton LS SATISFY®</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/up-there-athletics-x-on-running-crew-relay</loc>
    <lastmod>2023-11-28T11:10:54+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_146a6d21-deae-42ac-9d53-59c441b56299.jpg?v=1701129924</image:loc>
      <image:title>Up There Athletics x On Running Crew Relay</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/district-vision-x-new-balance</loc>
    <lastmod>2023-12-07T09:18:56+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/NB_DV_Layouts_0219.jpg?v=1701402445</image:loc>
      <image:title>District Vision x New Balance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/into-the-wild-with-the-norda%E2%84%A2-002</loc>
    <lastmod>2023-12-04T13:11:51+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/JWS_Norda_027_Web.jpg?v=1701655119</image:loc>
      <image:title>Into the Wild with the norda™ 002</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/holiday-shipping-cut-offs-store-opening-hours</loc>
    <lastmod>2023-12-13T11:10:49+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_Squares_1080x1080px_Web.jpg?v=1701906514</image:loc>
      <image:title>Holiday Shipping Cut-Offs &amp; Store Opening Hours</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-alphafly-3-proto</loc>
    <lastmod>2024-01-10T19:17:48+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Alphafly3-Socials-4x5-1.jpg?v=1704763139</image:loc>
      <image:title>Nike Alphafly 3 &apos;Proto&apos;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-shop-run-2024</loc>
    <lastmod>2024-11-29T09:51:23+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Website_Blogs_4000x2667px_2024.jpg?v=1705550333</image:loc>
      <image:title>The Shop Run 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/make-your-fast-faster-than-ever-with-puma-fast-r-2-nitro%E2%84%A2-elite</loc>
    <lastmod>2024-02-26T15:21:05+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/puma-running-ekiden-pack-63.jpg?v=1708921265</image:loc>
      <image:title>Make Your Fast, Faster Than Ever with PUMA Fast-R 2 NITRO™ Elite</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/global-running-community</loc>
    <lastmod>2024-02-28T17:00:02+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/up-there-athletics-x-sword-athletics-146.jpg?v=1708922345</image:loc>
      <image:title>Global Running Community® – A collaboration with Swords Athletics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/peak-pursuit-episode-1-race-week</loc>
    <lastmod>2024-03-08T19:24:06+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/1080_X_1920_-_REEL_COVER.jpg?v=1709886246</image:loc>
      <image:title>Peak Pursuit: Episode 1 – Race Week</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/run-the-tan-2024-with-up-there-athletics-and-new-balance</loc>
    <lastmod>2024-03-14T14:00:04+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_4x5_1080x1350px.jpg?v=1710211019</image:loc>
      <image:title>Run the Tan 2024 with Up There Athletics and New Balance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/peak-pursuit-episode-2-warburton-trail-festival</loc>
    <lastmod>2024-03-21T13:39:05+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/1080_X_1920_-_REEL_COVER.png?v=1710985468</image:loc>
      <image:title>Peak Pursuit: Episode 2 – Warburton Trail Festival</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/peak-pursuit-episode-3-kunanyi-mountain-run</loc>
    <lastmod>2024-04-19T17:00:03+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/1080_X_1920_-_REEL_COVER-100.jpg?v=1713419427</image:loc>
      <image:title>Peak Pursuit: Episode 3 – Kunanyi Mountain Run</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/adidas-pro-evo-1</loc>
    <lastmod>2024-05-29T14:38:47+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/adidas-running-evo-spotlight-53.jpg?v=1716957527</image:loc>
      <image:title>Adidas Adios Pro EVO 1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/article</loc>
    <lastmod>2026-03-10T12:23:27+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/nike-running-pegasus-41-19.jpg?v=1773105807</image:loc>
      <image:title>THE RUNDOWN: Nike Air Zoom Pegasus 41</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/peak-pursuit-episode-4-interlude</loc>
    <lastmod>2024-06-07T09:29:07+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/1080_X_1920_-_REEL_COVER_2x-100.jpg?v=1717653401</image:loc>
      <image:title>Peak Pursuit: Episode 4 – Interlude</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/rundown/the-rundown-adidas-adizero-adios-pro-evo-1</loc>
    <lastmod>2024-06-11T16:14:23+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/adidas-running-evo-spotlight-50.jpg?v=1718085246</image:loc>
      <image:title>THE RUNDOWN: adidas Adizero Adios Pro Evo 1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/oakley-x-satisfy-equipment-for-our-world-chapter-iii</loc>
    <lastmod>2024-06-18T16:34:25+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/1080x108030.jpg?v=1718691718</image:loc>
      <image:title>Oakley x SATISFY – Equipment for our world. Chapter III</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-coros-pace-3-retro-pack</loc>
    <lastmod>2026-03-10T12:24:22+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/coros-pace-retro-watches-87.jpg?v=1773105862</image:loc>
      <image:title>THE RUNDOWN: Coros PACE 3 Retro Pack</image:title>
    </image:image>
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    <loc>https://upthereathletics.com/blogs/community/peak-pursuit-episode-5-coastal-ascent</loc>
    <lastmod>2024-06-27T12:15:31+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/1080_X_1920_-_REEL_COVER-100_c7316554-b7d1-40ea-a2d6-8fca7fa0dd15.jpg?v=1719454531</image:loc>
      <image:title>Peak Pursuit: Episode 5 – Coastal Ascent</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nikes-blueprint-pack</loc>
    <lastmod>2024-07-01T15:38:56+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/nike-running-blueprint-pack-27.jpg?v=1719534991</image:loc>
      <image:title>Nike&apos;s &apos;Blueprint Pack</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-asics-superblast-2</loc>
    <lastmod>2026-03-10T12:24:18+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/asics-running-olympic-pack-92.jpg?v=1773105858</image:loc>
      <image:title>THE RUNDOWN: ASICS SUPERBLAST™  4 Paris</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-asics-magic-speed%E2%84%A2-4-paris</loc>
    <lastmod>2026-03-10T12:24:15+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/asics-running-olympic-pack-75.jpg?v=1773105855</image:loc>
      <image:title>THE RUNDOWN: ASICS MAGIC SPEED™ 4 Paris</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/on-running-prism-collection</loc>
    <lastmod>2026-03-10T12:24:11+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/on-running-olympic-pack-on-body-with-footwear-232.jpg?v=1773105851</image:loc>
      <image:title>THE RUNDOWN: On Running &apos;PRISM&apos; Collection</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-puma-deviate-nitro-3-and-deviate-nitro-elite-3</loc>
    <lastmod>2026-03-10T12:24:08+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/puma-running-deviate-3-66.jpg?v=1773105848</image:loc>
      <image:title>THE RUNDOWN: Puma Deviate NITRO 3 and Deviate NITRO Elite 3</image:title>
    </image:image>
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    <lastmod>2024-07-23T08:52:11+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/PEAK_PURSUIT_-_SOCIAL_TILES_-_EP06_1080_X_1920_-_REEL_COVER.jpg?v=1721366101</image:loc>
      <image:title>Peak Pursuit: Episode 6  – Brisbane Trail Ultra</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-nike-runnings-electric-pack</loc>
    <lastmod>2026-03-10T12:24:05+11:00</lastmod>
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    <image:image>
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      <image:title>THE RUNDOWN: Nike Running&apos;s &apos;Electric&apos; Pack</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/pillar-performance-x-nn-running-team</loc>
    <lastmod>2024-08-14T11:57:19+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/NN_Grid_Post_2.png?v=1723599045</image:loc>
      <image:title>PILLAR Performance x NN Running Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/archaeopteryx-lithographica-has-landed-at-up-there-athletics</loc>
    <lastmod>2024-08-30T09:36:49+10:00</lastmod>
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    <image:image>
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      <image:title>Arc&apos;Teryx Has Landed at Up There Athletics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/up-there-athletics-x-soar-race-vest</loc>
    <lastmod>2024-09-17T16:03:39+10:00</lastmod>
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    <image:image>
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      <image:title>Up There Athletics x SOAR Race Vest</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/marathon-talk-with-aaron-skinner</loc>
    <lastmod>2024-09-17T16:03:15+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/BenMurphy_UTAxSOAR_Day1_4.jpg?v=1725604240</image:loc>
      <image:title>Marathon Talk with Aaron Skinner</image:title>
      <image:caption>Up There Athletics x SOAR Running Race Vest</image:caption>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/community/marathon-talk-with-claudia-matthews</loc>
    <lastmod>2024-09-10T09:53:58+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/BenMurphy_UTAxSOAR_Day1_8.jpg?v=1725925408</image:loc>
      <image:title>Marathon Talk with Claudia Matthews</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/shop-run-t-shirt-2024</loc>
    <lastmod>2026-03-04T12:24:58+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/up-there-athletics-x-hugos-shop-run-396.jpg?v=1772587498</image:loc>
      <image:title>The Shop Run T-Shirt 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-nike-pegasus-plus</loc>
    <lastmod>2026-03-10T12:24:00+11:00</lastmod>
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    <image:image>
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      <image:title>THE RUNDOWN: Nike Pegasus Plus</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-on-running-cloudsurfer-next</loc>
    <lastmod>2026-03-10T12:25:20+11:00</lastmod>
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    <image:image>
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      <image:title>THE RUNDOWN: On Running Cloudsurfer Next</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-puma-fast-rb-nitro-elite-ff</loc>
    <lastmod>2026-03-10T12:23:57+11:00</lastmod>
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    <image:image>
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      <image:title>THE RUNDOWN: Puma Fast-RB Nitro Elite FF</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/on-running-x-distance-athletics</loc>
    <lastmod>2024-09-11T14:54:53+10:00</lastmod>
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    <image:image>
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      <image:title>On Running x Distance Athletics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/uta-staff-marathon-essentials</loc>
    <lastmod>2024-09-16T16:58:51+10:00</lastmod>
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    <image:image>
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      <image:title>UTA Staff Race Essentials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/community/marathon-talk-with-alex-fan</loc>
    <lastmod>2024-09-17T15:22:11+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>Marathon Talk with Alex Fan</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/marathon-talk-with-francesca-menato</loc>
    <lastmod>2026-03-10T12:25:01+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/BenMurphy_UTAxSOAR_Day2_10_909114d5-fd53-4048-83c0-c11158fb11cf.jpg?v=1773105901</image:loc>
      <image:title>Marathon Talk with Francesca Menato</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-melbourne-marathon-2024-event-program</loc>
    <lastmod>2026-03-10T12:20:42+11:00</lastmod>
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    <image:image>
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      <image:title>Nike Melbourne Marathon 2024 – Event Program</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/up-there-athletics-the-standardx-present-the-box</loc>
    <lastmod>2026-03-10T12:20:42+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_1x1_1080x1080px_c867c53b-710b-4d97-bc31-938a22bc78b8.jpg?v=1728014872</image:loc>
      <image:title>Up There Athletics &amp; The StandardX Present THE BOX</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/a-redemption-race-for-shai-patel</loc>
    <lastmod>2026-03-10T12:24:56+11:00</lastmod>
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    <image:image>
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      <image:title>Nike Melbourne Marathon 2024 – A Redemption Race for Shai Patel</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-melbourne-marathon-2024-tackling-the-pain-cave-with-isabel-osborne</loc>
    <lastmod>2026-03-10T12:24:37+11:00</lastmod>
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      <image:title>Nike Melbourne Marathon 2024 – Tackling the Pain Cave with Isabel Osborne</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-s-2025-ekiden-pack-pays-homage-to-the-spirit-of-the-zoom-streak-spectrum</loc>
    <lastmod>2024-11-29T09:13:15+11:00</lastmod>
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    <image:image>
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      <image:title>Nike’s 2025 EKIDEN Pack Pays Homage to the Zoom Streak Spectrum</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/up-there-athletics-x-on-running-crew-relay-2024</loc>
    <lastmod>2024-12-06T11:57:38+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_1x1_1080x1080px_81bd40aa-7e69-4e7f-a2d8-b8bfa565d303.jpg?v=1733446526</image:loc>
      <image:title>Up There Athletics x On Running Crew Relay 2024</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/nike-pegasus-premium-equal-parts-intrigue-and-excitement</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
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      <image:title>Nike Pegasus Premium... Equal Parts Intrigue and Excitement</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-cubitts-x-soar</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
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    <image:image>
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      <image:title>Introducing Cubitts x Soar</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/unna-s-new-campaign-reminds-runners-it-s-not-about-miles-it-s-about-smiles</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
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      <image:title>UNNA’s New Campaign Reminds Runners: It’s Not About Miles, It’s About Smiles</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/run-your-mouth-dawn-run-club</loc>
    <lastmod>2026-03-10T12:25:10+11:00</lastmod>
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    <image:image>
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      <image:title>Run Your Mouth: DAWN Run Club</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/run-your-mouth-femmi-run-club</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>Run Your Mouth: FEMMI Run Club</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/all-roads-lead-to-melbourne</loc>
    <lastmod>2026-03-10T12:20:42+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
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      <image:title>All Roads Lead to Melbourne</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/up-there-athletics-x-new-balance-different-strides-same-lane</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
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      <image:title>Up There Athletics x New Balance: Different Strides, Same Lane.</image:title>
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  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/soar-light-the-night-2025</loc>
    <lastmod>2026-03-04T12:23:42+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/ecomm.jpg?v=1761880041</image:loc>
      <image:title>SOAR Light the Night 2025</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/training-lessons-with-coros-global-athlete-jess-hull</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
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    <image:image>
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      <image:title>Training Lessons with Coros Global Athlete Jess Hull</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-shop-run-1</loc>
    <lastmod>2026-05-13T16:51:42+10:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_TheShopRun_1080x1350_ee86a2c0-4533-4824-b91f-b7d11ca3bf12.jpg?v=1778655102</image:loc>
      <image:title>The Shop Run Melbourne</image:title>
    </image:image>
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  <url>
    <loc>https://upthereathletics.com/blogs/news/mizuno-hyperwarp-launch</loc>
    <lastmod>2025-12-05T10:56:31+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/GUY_UTA-Mizuno_251128-3699_c55b2213-1294-44fd-8bda-0f9803b156d6.jpg?v=1764725506</image:loc>
      <image:title>Mizuno Hyperwarp</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/sydney-store-updates</loc>
    <lastmod>2026-09-24T15:14:55+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_4x5_1080x1350px_b63cd915-36eb-4a28-8749-76e59329727f.jpg?v=1790226895</image:loc>
      <image:title>Sydney Store Opening</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/holiday-shipping-cut-off-dates</loc>
    <lastmod>2025-12-05T12:21:46+11:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_4x5_1080x1350px_Shipping_cut-offs_123778e2-6b44-4398-9d94-9ddecdfccecb.jpg?v=1764897706</image:loc>
      <image:title>Holiday Shipping Cut-off Dates</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/optimistic-runners-from-berlin-to-the-world</loc>
    <lastmod>2026-03-10T12:19:33+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/optimistic-runners-19.jpg?v=1769035363</image:loc>
      <image:title>Optimistic Runners: From Berlin to the World</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-shop-run-sydney</loc>
    <lastmod>2026-05-21T13:15:17+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Up_There_Athletics_Social_Media_4x5_1080x1350px_The_Shop_Run_Sydney.jpg?v=1779333317</image:loc>
      <image:title>The Shop Run Sydney</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-cloudmonster-3-cloudmonster-3-hyper</loc>
    <lastmod>2026-03-19T09:20:47+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/on-running-cloudmonster-3-and-cloudmonster-hyper-3-overprocessed-26_cb0eda74-bb86-4726-b315-5910f052ba3e.jpg?v=1773872447</image:loc>
      <image:title>THE RUNDOWN: On Running Cloudmonster 3 &amp; Cloudmonster 3 Hyper</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-new-balance-ellipse</loc>
    <lastmod>2026-03-10T12:16:08+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/new-balance-running-ellipse-regular-13_540c0327-9126-4d88-911d-ae66fc15c890.jpg?v=1773105368</image:loc>
      <image:title>THE RUNDOWN: New Balance Ellipse</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-adidas-hyperboost-edge</loc>
    <lastmod>2026-03-17T15:44:22+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/adidas-running-hyperboost-edge-regular-28.jpg?v=1773722662</image:loc>
      <image:title>THE RUNDOWN: adidas Hyperboost Edge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/lose-track-of-time-new-balance-ellipse-launch</loc>
    <lastmod>2026-03-17T15:46:14+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Lose_Track_of_Time_-_Invite.jpg?v=1773722774</image:loc>
      <image:title>Lose Track of Time: New Balance Ellipse Launch</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-salomon-aero-glide-grvl-4</loc>
    <lastmod>2026-03-23T15:28:12+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/salomon-running-grvl-4x5-and-9x162.jpg?v=1774240092</image:loc>
      <image:title>THE RUNDOWN: Salomon Aero Glide GRVL 4</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/meet-the-cloudmonster-3-ln1</loc>
    <lastmod>2026-04-09T00:00:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/4x5_LN1_Tease_Assets_up_there_athletics_5f41d9c5-1524-4d29-b6b5-f44c1bdb1ccb.jpg?v=1775631504</image:loc>
      <image:title>Meet The Cloudmonster 3 LN1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-hoka-speedgoat-7</loc>
    <lastmod>2026-04-10T13:25:24+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/HokaSpeedgoat7_Still011.png?v=1775791524</image:loc>
      <image:title>THE RUNDOWN: HOKA Speedgoat 7</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-r-a-d%C2%AE-synth</loc>
    <lastmod>2026-05-04T17:11:45+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/rad-ufo-and-synth-april-2026-4x5-and-9x164.jpg?v=1777878705</image:loc>
      <image:title>THE RUNDOWN: R.A.D® SYNTH</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/adidas-hyperboost-edge-a-tale-of-two-cities</loc>
    <lastmod>2026-05-04T17:12:00+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/260408_UTS_ADIDAS_Hoya_0461_11d5a9bc-0f0c-43b8-9a19-ab96ee279a94.jpg?v=1777878720</image:loc>
      <image:title>adidas Hyperboost Edge — A Tale of Two Cities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-trail-edition</loc>
    <lastmod>2026-05-04T17:09:15+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TrailSelects_1080x1920_Still022_e49a25e4-111e-4ed4-995c-2bfcd6e09c1d.png?v=1777878554</image:loc>
      <image:title>THE RUNDOWN: Trail Edition</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/introducing-nnormal-to-up-there-athletics</loc>
    <lastmod>2026-05-27T11:19:54+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/nnormal-running-introduction-may-2026-4x5-and-9x16-7.jpg?v=1779844794</image:loc>
      <image:title>Introducing NNormal to Up There Athletics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-nnormal</loc>
    <lastmod>2026-05-30T08:44:00+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_NNORMAL_Still001.png?v=1780094640</image:loc>
      <image:title>THE RUNDOWN: NNormal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-r-a-d-mallow</loc>
    <lastmod>2026-05-26T14:56:53+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_RADMallow_Still009_e0347cd5-21b8-41c0-9826-2955ebeffaa8.png?v=1779771413</image:loc>
      <image:title>THE RUNDOWN: R.A.D.® Mallow</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-puma-deviate-pure-nitro</loc>
    <lastmod>2026-07-10T09:33:19+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_PumaDeviatePure_Still004.png?v=1783639999</image:loc>
      <image:title>THE RUNDOWN: Puma Deviate Pure Nitro</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-progression-run-series-by-soar-up-there-athletics</loc>
    <lastmod>2026-06-24T11:32:14+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_SOAR_PROG_RUN_4x5_1_a5f38b2d-bebd-4a2f-86e1-492ee4bb8044.png?v=1782264734</image:loc>
      <image:title>The Progression Run Series by SOAR &amp; Up There Athletics</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-garmin</loc>
    <lastmod>2026-07-10T09:32:48+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Rundown_Garmin_Still005_24aafaa2-c967-4383-8460-dfd63060ab29.png?v=1783639968</image:loc>
      <image:title>THE RUNDOWN: Garmin 70 &amp; 170</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-clifton-pro</loc>
    <lastmod>2026-07-20T15:01:34+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Rundown_CliftonPro_Still001_3257707e-49b9-4c16-8dc6-ded1bb7667f2.png?v=1784523694</image:loc>
      <image:title>THE RUNDOWN: Clifton PRO</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/norda-055</loc>
    <lastmod>2026-07-15T14:26:25+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/norda-running-pop-up-july-2026-4x5-and-9x16-12.jpg?v=1784089585</image:loc>
      <image:title>Norda 055 Pop-Up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-norda-055</loc>
    <lastmod>2026-07-22T10:43:45+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_Norda055_Still003_7111062c-9b37-4b76-92fb-9a1cd6c66487.png?v=1784681025</image:loc>
      <image:title>THE RUNDOWN: Norda 055</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-novablast-6</loc>
    <lastmod>2026-07-31T09:21:55+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_AsicsNovablast6_Still010_26a7cb8e-363f-42bf-88ed-f80c5161dd8e.png?v=1785453715</image:loc>
      <image:title>THE RUNDOWN: Novablast 6</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-cloudboom-strike-2</loc>
    <lastmod>2026-08-05T10:20:29+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_ONCloudboom_Still001.png?v=1785889229</image:loc>
      <image:title>THE RUNDOWN: Cloudboom Strike 2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/erniold-x-uta</loc>
    <lastmod>2026-08-13T12:56:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Erniold_WalkThrough_1080x1920__Still002_c18e8388-71fb-4486-8001-622618f639ee.png?v=1786589764</image:loc>
      <image:title>Erniold x UTA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-new-balance-sc-elite-v6</loc>
    <lastmod>2026-08-13T09:47:41+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Timeline_1_01_00_22_29_7567c927-d6e7-461e-aadb-f226795c1d2b.jpg?v=1786578461</image:loc>
      <image:title>THE RUNDOWN: New Balance SC Elite v6</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/soar-race-vest-x-uta</loc>
    <lastmod>2026-08-25T08:55:42+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/uta-sydney-up-there-athletics-soar-race-vests-4x5-and-9x16-5.jpg?v=1787612142</image:loc>
      <image:title>SOAR Race Vest x UTA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/tracksmith-x-up-there-athletics-sydney-pop-up</loc>
    <lastmod>2026-08-21T16:09:09+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Sydney26-Mens-Kit-Hero-0258-Edit_0b7ae840-d8c5-47b2-8ee8-c3ebe52db581.jpg?v=1787292549</image:loc>
      <image:title>Tracksmith x Up There Athletics Sydney Pop-up</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-brooks-ghost-amp</loc>
    <lastmod>2026-09-10T16:59:51+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_Rundown_Brooks_Ghost_Amp_Still_1_21596e0e-8a6e-4989-a876-cdb55fdae1a2.jpg?v=1789023591</image:loc>
      <image:title>THE RUNDOWN: Brooks Ghost AMP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/adizero-evo-sl-atr-by-ut-x-uta</loc>
    <lastmod>2026-09-11T12:03:10+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/adidas-atr-video-stills_28.jpg?v=1789092190</image:loc>
      <image:title>Adizero Evo SL ATR by UT x UTA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-nnormal-kjerag-02</loc>
    <lastmod>2026-09-14T10:00:02+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/UTA_Rundown_Kjerag_Still_3_83aacb49-dd97-4034-a398-8dc8db62f728.jpg?v=1789023621</image:loc>
      <image:title>THE RUNDOWN: Nnormal Kjerag 02</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/all-roads-lead-to-melbourne-2026</loc>
    <lastmod>2026-09-18T16:08:50+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/Asset_0_Socials_1080x1350_1.png?v=1789711730</image:loc>
      <image:title>All Roads Lead To Melbourne 2026</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/uta-staff-diaries-from-trail-to-track-with-nat</loc>
    <lastmod>2026-10-01T10:41:06+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/COVER.jpg?v=1790815266</image:loc>
      <image:title>UTA Staff Diaries: From Trail to Track with Nat</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-adidas-adizero-adios-pro-5</loc>
    <lastmod>2026-09-22T11:03:37+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/TheRundown_AdiPro5_1080x1920_Still001.png?v=1790039017</image:loc>
      <image:title>THE RUNDOWN: adidas Adizero Adios Pro 5</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/uta-staff-diaries-chasing-a-pb-with-lachie</loc>
    <lastmod>2026-10-01T10:42:12+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/all-roads-lead-to-melbourne-test-lachie-105.jpg?v=1790815332</image:loc>
      <image:title>UTA Staff Diaries: Chasing a PB with Lachie</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-on-ln1-cloudrunner-max</loc>
    <lastmod>2026-09-29T10:00:04+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/OnLN1CloudrunnerMax_1080x1920_Still001.png?v=1790578121</image:loc>
      <image:title>THE RUNDOWN: On LN1 Cloudrunner Max</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/uta-staff-diaries-running-habits-with-emma</loc>
    <lastmod>2026-10-03T10:00:03+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/all-roads-lead-to-melbourne-emma-21.jpg?v=1790815314</image:loc>
      <image:title>UTA Staff Diaries: Running Habits with Emma</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://upthereathletics.com/blogs/news/the-rundown-nike-pegasus-plus-2</loc>
    <lastmod>2026-10-01T10:00:23+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0524/9024/0175/articles/PegasusPlus2_1080x1920_Still008.png?v=1790665164</image:loc>
      <image:title>THE RUNDOWN: Nike Pegasus Plus 2</image:title>
    </image:image>
  </url>
</urlset>
