Behind the Brand — Salt & Stone
Salt & Stone formulate advanced skincare products with an emphasis on natural and organic ingredients. Combining the benefits of nature and science with the purpose of creating superior formulations that are extremely effective without the use of harmful ingredients.
We sat down (virtually) with their founder Nima to hear a little more about the brand, their philosophy and what he does to stay active.
Firstly, introduce yourself and your role at Salt & Stone.
My name is Nima Jalali and I am the founder and CEO of Salt & Stone. In my 20’s I was a professional snowboarder and during that time suffered a knee injury which lead me to taking a natural approach to healing. I grew up both surfing and snowboarding, so the name comes from two things I love; Salt being the ocean and stone the mountains. In regards to my role, I do a bit of everything but my main focus is on creative direction, marketing and product development.
What is the overarching ethos behind the brand, where do you see it’s purpose?
We believe in “wellness in movement” we are really passionate and dedicated to maintaining health and wellness by staying active. The environment is also at the forefront of everything we do. Our ingredients are grown and produced in ethical and sustainable ways without the use of pesticides, artificial fragrances, sulfates, petrochemicals, parabens, phthalates or GMO's. All of our packaging is recyclable and is made from post consumer recycled materials and we never test on animals.
How long was the idea of Salt & Stone ruminating in your head before taking the leap?
About 6 months, then I went for it!
What was/is the inspiration behind the brand?
Health and wellness. Creating clean products without sacrificing performance or the environment. We call it, High-Performance Botanical Skincare.
What does the future hold for Salt & Stone? We have seen collaborations in the past, is this something you want to keep perusing in the future?
We have a couple of really exciting collaborations coming in the next few months and can’t wait to share them with you!
Are you a runner? If so, what are your go-to running routes around your area. Or do you engage in other types of physical activity?
Yes I am! I've been running 4.6 (ish) miles (7ish kilometres) 5 days a week since my snowboard career ended in my late 20’s. I never thought about it as a hobby or looked forward to it. I did it to stay in shape and never even talked about it to friends or embraced it as something I was proud of. Recently I started to realise what a massive impacting and role running every morning has in my life and I attribute a lot of my success to it. It’s therapeutic, I get to wake up to sunlight and movement, listen to my favorite high energy music and tune out of work for that half hour. It sets my mood for a productive day.
My morning routine is to wake up, drink some water, jump into 10-15 minutes of work in case something urgent has come up, then I head out for my run. I have a park I run in right near my house with a dirt trail and I do laps there and finish up in the streets on the way back to my house. After running I do 200+ sit ups and some days jump rope after. As far as other physical activities, I like to snowboard, play basketball and golf (I walk to get some sort of activity during it).
Follow them at @saltandstone.