Up There Athletics x adidas Adizero Adios Pro
Drawing on Up There’s extensive history and intimate knowledge of limited release product, we went about bridging two worlds by creating and leveraging a feeling of exclusivity with performance running footwear.
To celebrate the launch of the much anticipated adidas Adizero Adios Pro at Up There Athletics; we reached out to a number of valued members of our community, invited them to wear test the shoes whilst engaging with members of the wider running community. The result being a wholesome, community led initiative aimed at giving back to those who embody running in Melbourne. Hosted at Collingwood Athletics track, participants were asked to meet early in the morning mimicking the hours kept by amateur runners the world over. The shoes were given to guests along with a pack consisting of exclusive branded merchandise and other running specific product. A group run then commenced, warming up around the track and heading out through the iconic yarra bend park and returning to the track for a light breakfast and refreshments.
The shoe itself fits the bill of all “Super shoes”…flexible, breathable and lightweight. The Adizero Adios Pro boasts a vibrant “Screaming Orange” Celermesh upper that sits atop a midsole constructed from adidas’s premium, lightweight, responsive foam: Lightstrike Pro. Returning energy with every stride, the midsole houses carbon-infused rods and a carbon heel plate, alongside optimal cushioning. Designed for faster, longer runs, the Adizero Adios Pro has already proven its worth by breaking a handful of world records, including a 57 minute 32 second half-marathon in Valencia.