About Us

Up There Athletics was born from a love of running and a belief that everyone belongs on the start line.

We’re here for every runner—the first-timers, the PB chasers, the weekend warriors, and the ones just out there for the fresh air. Our goal is simple: to make running feel less like a grind and more like something you can actually look forward to.
That’s why we put as much energy into creating a welcoming community as we do into curating the best products. From local run crews and events that bring people together, to gear that helps you feel faster, stronger, and more comfortable, we’re here to back you every step of the way.

In a few short years, we’ve gone from the streets of Melbourne to a global running family, earning trust through innovation, good vibes, and a genuine love of the sport. Honestly—we’re only just getting warmed up.