UNNA
In UNNA world, it's not about finishing in the first place but in a good place! You shouldn't have to run a marathon or do 100 push ups to feel good about yourself!
UNNA is the product of a health scare that resulted in founder John-Ruben Holtback realising the importance of exercise on body and mind. John-Ruben, previous founder of menswear brand L'HOMME ROUGE (brand of the year at Nordiska Kompaniet and winner of the International Woolmark Prize), wanted to share those learning with as many as possible, which planted the seed that is now UNNA.
